The deal you close in month three
started with a message in week one.
12 behavior-triggered touchpoints over 90 days — emails and texts that reference what each lead actually does on your site. Written in your voice. Fully automated. 67% of leads transact within 12 months. Be the agent they're still talking to.
Follow-up that builds relationships, not annoyance.
Every message is personalized to their behavior, timed to feel natural, and written in your voice. Your leads feel like they're talking to you — because the engine knows exactly what they care about and when they're most likely to respond.
Close the deals your competitors gave up on
The average online lead takes 8–12 touches to convert. Most agents stop after 2. That means the $15K–$40K commission is sitting in your database right now — it just needs patience your competitors don't have. Pinova delivers every touchpoint automatically.
The right message hits at the exact right moment
A lead opens your email three times in one day? They just revisited a listing they saved last month? Those aren't coincidences — they're buying signals. Pinova sees the intent and sends a perfectly timed follow-up before the moment passes.
Your 90-day pipeline converts while you focus on closings
67% of real estate leads transact within 12 months — but not with the agent who stopped following up. Your nurture engine runs for 90+ days per lead: patient, persistent, personal. When they're ready, you're still their agent.
Every message references what they actually care about — not a generic template
Your sequences combine personalized emails and SMS messages that reference their specific search behavior — the neighborhoods they browsed, the price range they saved, the listing they clicked twice. Every message reads like you wrote it personally, because the data makes it personal. This isn't a drip campaign. It's a relationship-building engine that converts the leads most agents treat as dead.
A cold lead just came back to your site. You're already following up.
When a quiet lead revisits your site, re-opens an old email, or starts saving listings again after months of silence — that's the moment that determines whether you get the deal or a faster agent does. Pinova's engine spots the behavior change and sends a contextual follow-up within minutes. Not a generic "just checking in" message. A real question based on what they just did. That precision is the difference between being ignored and booking the appointment.
Past clients become your highest-ROI lead source — automatically
Birthday wishes, home anniversary notes, market updates for their neighborhood, and review requests — all automated, all personal, all running in the background. The average homeowner sells every 7 years. When they do, you want to be the agent they think of first. The relationship compounds over years, not just 90 days — turning every closed deal into a future referral and repeat transaction.
What a 90-day sequence actually looks like
Not a vague “drip campaign.” Here's a real sequence — each touchpoint personalized to the lead's behavior and timed to maximize conversion.
Personalized intro — references their lead source, property interest, and search criteria
Property matches hand-selected from their saved preferences and search patterns
Market update for their target neighborhood with price trend data
New listing alert — curated picks based on their behavior, not a generic MLS blast
Behavioral check-in — triggered when they revisit your site or re-engage with content
Value-add content — mortgage rate context, local market insights, buying/selling guides
Re-engagement — timed to their specific activity patterns, not an arbitrary calendar date
Warm handoff or long-term lifecycle transition — birthday notes, home anniversary, market updates
The math that makes nurture automation a no-brainer
67%
of online leads transact within 12 months — the question is whether they transact with you or a competitor who stayed in touch
Industry data
8–12
touchpoints needed to convert an online real estate lead — most agents stop after 1 or 2 attempts and lose the commission
NAR research
$0
extra cost for leads you've already paid for — nurture converts your existing database into closed deals, not new ad spend
Your ROI
Is the nurture engine right for your pipeline?
You'll see results if
- ✓You have leads in your CRM that you stopped following up with after week 1
- ✓Your team spends $3,000+/month on lead gen but converts less than 5%
- ✓You know past clients should be a referral source but you don't have time to stay in touch
- ✓You've tried drip campaigns before but the generic emails felt spammy
- ✓Your competitors are closing deals from leads you originally generated
Not the best fit if
- ✗You rely entirely on referrals and don't purchase or generate online leads
- ✗You manually follow up with every lead for 90+ days and your conversion rate is already strong
- ✗You have a dedicated ISA team that handles all long-term follow-up manually
“The best agents don't just respond fast — they stay in touch longer than everyone else. That's why the deal you close in month three started with a message in week one. We built the nurture engine so every lead gets 90 days of personalized follow-up that sounds like you wrote it yourself — because the commission you earn from a nurtured lead costs you nothing in extra ad spend.”
Amaan
Co-founder, Pinova
Also included in every plan
Speed-to-Lead AI
Every lead gets a personalized response in under 60 seconds. You become the first agent they hear from — every time.
Learn more →Smart Pipeline CRM
AI-powered CRM that tells you who to call today, auto-organizes contacts, and surfaces hidden intent signals.
Learn more →Premium IDX Website
Custom-designed website with MLS search, lead capture, and SEO architecture — live in 48 hours.
Learn more →NURTURE INTEL
Lead nurturing strategies from our experts.
How to Set Up a 90-Day Lead Nurture Sequence That Converts
The anatomy of a high-converting 90-day sequence: what to send on day 1, 7, 30, and 90 — and why behavioral timing outperforms calendar-based drips by 3× or more.
Real Estate Drip Email and Text Templates That Actually Convert
Steal our top-performing nurture scripts. Fully conversational, behavior-referenced copy designed for cold prospects and past clients — not generic newsletter templates.
How to Reactivate Dead Leads Sitting in Your CRM
Before you spend more on new leads, read this guide on how behavioral triggers can wake up cold contacts — and why the cheapest lead to close is the one you've already paid for.
Nurture & automation questions,
answered honestly.
Close the leads others abandon.
Your nurture engine starts running the moment you go live. 12 personalized touchpoints. 90 days. Every lead handled — converting your existing database into closed deals at $0 extra ad spend.
Free 20-min setup call · No credit card · No annual contract · Cancel anytime
30-day money-back guarantee — if Pinova doesn't save you at least one deal, we refund you. No questions.